Six Inches Communication

January 11, 2019 | Author: | Posted in Advertising

Six Inches Group Six Inches is a creation company that believes in action. A full service setup to deliver complete brand integration. Six Inches Communications developed a unique OOH innovation for Kingston in Mumbai. The agency has replicated a pen drive on a large-format outdoor installation at the entrance of Nirmal Lifestyle in Mumbai. The campaign will be active for a period of one month. The concept of this initiative revolves around the idea of giving users a real-life experience of entering a pen drive. From the exterior, an illusion of people getting into the pen drive is created while the inner walls of the installation will have interesting graphics depicting the benefits of the device.

SOI Entertainment & Communications Official Website : http://www.sixinches.in/

SOI Entertainment & Communications Contact Number :
Phone Number : 91-22-40676969

SOI Entertainment & Communications Office Contact Address :
Six Inches Communication Pvt. Ltd.
312 / 313, Laxmi Plaza,
New Link Road, Andheri West,
Mumbai 400053.
Phone Number : 91-22-40676969

Elaborating on the execution of the campaign, Pravin Shah, CEO and Managing Director of Six Inches Communications said, “In order to communicate the magnitude of space offered by Kingston pen drives, they opted for the OOH medium as it gives the flexibility to explore innovation in terms of size, shape and experience. The larger than life installation will successfully bring to life some of the key benefits of Kingston pen drive.” The customers will also witness a painter painting a portrait along with a guitarist strumming a song inside the installation to highlight the idea of bringing the data stored in the pen drive to life whenever required. The campaign conveys the idea that one can carry his/her world in a pen drive – be it music, movies, data, photographs or confidential documents.”

Originally posted 2013-09-16 04:27:05.

Author:

Rahul Gupta is a noted entertainment writer. He provides web content, articles, book reviews, blogs, newsletters, etc. Previously, he was the business writer for leading magazine. He has written on subjects of varied interests. Rahul has also written features on subjects ranging from sports to lifestyle.

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